IN-GRID ➝ Rebranding a uniquely specific fashion house on course for growth.

In-grid are no ordinary womenswear brand. They are specifically devoted to one garment archetype; the white shirt. They evoke the craft and individual focus of a traditional Jermyn Street shirt-maker, yet cut with a feminine high-fashion attitude. Following grid and structure, yet revelling in breaking out of it. They commissioned EACH to help them elevate their brand in all respects.

Their new logo-marque we created is as cut and tuned as any In-grid garment, married with a distinctly feminine poise.

The art direction brings out more of the individuality and personality of the women who they design for. Raising up the humble white shirt to become a beautiful canvas for the stories of the women to play out in.  Expressing the exceptional quality of the garments but showing that they are not to precious to be worn and lived in.  

The design atmosphere and material palette for every brand item reveal a contemporary play with the traditional craft cues the team deploy in their garments construction.