GROWN TONICS ➝ Infusing a health tonics brand with an immediacy fit for time-poor urban lifestyles.

Grown is a health tonics brand designed for real life, not ‘perfect’ people. From the beginning, we helped Grown to define a brand around their commitment to improving health in all parts of their time-poor audiences busy day. Producing a range of potent adaptogenic formulas with therapeutic benefits, this is a health regime that doesn’t require a great change in behaviour. The elevated feel of the brand language is a world away from traditional vitamins and supplements. We designed packaging to sit proudly on the kitchen counter, so it fits into your routine as easily as your morning coffee. Each formula has a unique symbol that responds both to the therapeutic benefits of each product or it’s intended time of use.

Credits

Client: Grown Tonics
Agency: EACH London
Creative Director: Tom Munckton & Stephen Osman
Design: Claire Köster
Animations: Simon Eves
Strategy: Louise Coates

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ULLAC OY ➝ 'Eco'-rebranding for London & Helsinki conscious apparel label.

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IN-GRID ➝ Rebranding a uniquely specific fashion house.