D&AD ➝ A suitably decisive identity for the creative industries most prestigeous awards ceremony.

Since 1962, D&AD has set the creative industry standards to educate and inspire the next generation of designers. Their annual awards are highly respected and regarded as a major event in the world of design and advertising. Bibliothèque were commissioned to design and art direct the 50th anniversary Awards ceremony.

For the identity our central concept was based on the decisive nature of the judging criteria. Is the entry a ‘Yes’ or a ‘No’?

The result was the most immersive identity the organisation have ever made – including a 5 screen video installation wrapping around London’s Roundhouse venue.