GOOGLE WEBLAB ➝ An 'experimental' spacial identity bringing the magic of the internet to life.

Web Lab was a groundbreaking, year-long exhibition, featuring five interactive Chrome Experiments that physicalise the amazing intricacies of the internet. We created the environmental visual identity and signage, working as part of the team alongside Google Creative Labs, Universal Design Studio, B-Reel and Tellart.

Visitors to the Science Museum (London) were able to play with five unique experiments. At the same time, online participants could interact with the same installations, in what was a truly global exhibit.

We devised a visual language evoking a laboratory-like atmosphere. Hundreds of engraved Traffolyte panels clipped to wire mesh screens introduced each of the 5 areas and explained the science behind each experiment. Floor graphics aid navigation and visitor flow whilst emulating the ultility-feel of an experimental ‘test area’. 

This unique year long exhibition was a huge success and attracted 570K visitors to the museum exhibition in London (+14% target) and 6.7m online visitors from 196 countries (+34% target). The project won a host of industry awards including Cannes Silver Lion and D&AD pencil.