RIBA ➝ Amplifying brand application, to inspire and excite different audiences.
As the worlds foremost architecture establishment, the Royal Institute of British Architects produces a full programme of inspiring events throughout the year. Our relationship with RIBA has covered a number of these events from identities for the prestigious Royal Gold Medal prize, to exhibitions on Palladio.
As a result we have been able to explore how the identity responds to diverse audiences and subjects. It’s long established heraldic symbol is a prominent and recognisable mark of expertise and heritage. In contrast, the modern framing device can be used as an active part of the communications. Although in most cases the team found it was not sensitive or responsive to the subject.
By interweaving or manipulating it to reflect the topic, we have created direct connections between RIBA and the subject or architect. Stimulating new discussions, new audience demographics and highlighting hidden details of interest.
We remixed the brand frame to take on an equisite and brave Zaha-esque atmosphere for the late architects 2016 Royal gold medal award branding.
We made an illustrative landscape with the branding frame for their exhibition exploring the 3 core archetypes of British home.
An exhibit featuring the very public 30 year development of the famed 1 Poultry building, proposed by Mies van der Rohe and finally built by James Stirling. We used the Riba branding frame to position key artefacts in a enquiry-like setting.
We used the Riba branding frame as a backdrop for the soaring expressive structures of the 2017 Royal gold medal winner, Paulo Mendes De Rocha.
