(Design and Art Direction)
EXPERIENCE
DESIGNSTUDIO (April ‘21 ➝ )
DesignStudio is an international brand and design agency. They are renowned for creating brands for the most innovative and exciting companies and organisations in the world, such as Airbnb, Deliveroo, Depop and Premier League.
Role
Design Director
Selected Clients
TUI Travel Group (Global)
Tencent Games (China)
FRONTIER (June ‘19 ➝ April ‘21)
The Beyond Collective is a micro-network of specialist agencies, unified around the common goal of helping clients grow their brands in the age of the audience. I was brought in to pivot their fledgling Strategic group; Frontier into a full branding offer. The group became a trusted brand and design partner to a number of high profile clients such as Amazon Fashion, Amazon Fresh and various Walgreens Boots Alliance owned beauty, health & well-being brands.
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Role
Creative Director
Selected Clients
Soap&Glory (Boots) (EU)
Liz Earle (Boots) (EU)
Botanics (Boots) (EU)
Amazon Fresh (EU)
Iris & Lilly (Amazon–Global)
Meraki (Amazon–Global)
Subway (UK & RI)
Change Please (UK)
1Gen Wind Tech (UK)
EACH LONDON (June ‘15 ➝ June ‘19)
Set up by a purposely diverse team of creatives and friends intent on applying their varied backgrounds, talents and skill-sets to make the most interesting results possible. EACH has beome a popular design and brand development agency attracting innovative, energetic and ambitious clients and talent alike. Working globally across a broad range of sectors, EACH has built a reputation in elevated, highly differentiated output.
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Role
Creative Director
& Co-founding partner
Selected Clients
@aroma (Japan)
At The Table Group (UK)
Barbican (UK)
BBC Studios (UK)
Be Heard Media Group (UK)
Bollare PR (USA)
Butong Concrete (Sweden)
Breguet (Switzerland)
The Cultivist (UK)
Crowdstrike (USA)
De Beers jewellery (UK)
Grown Tonics (UK & USA)
Keepcool Bags (USA)
Mokxa Coffee Roasters (France)
Ridgeview Wine estate (UK)
RIBA (Royal Institute of British Architects) (UK)
Ullac Denim (Finland)
Vaara Activewear (UK & Russia)
MOTHER DESIGN (Aug ‘12 ➝ June ‘15)
Reporting directly to Mother New York partner Michael Ian Kaye, I joined Mother London when its design offer was in its infancy. My role was to creatively amplify Mother Design in London as a lauded design and brand offering set adjacent to the main agency with it’s own P&L. We would enjoy the benefits of access to the very best writers, strategists, producers and building greater design capacity around the high profile clients the main agency was already servicing. This enabled us to solidify a team, hiring key roles – and eventually attracting and retaining new clients of our own volition.
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Role
Design Director
Selected Clients
Aedas (Hong Kong)
Axe – Unilever (UK)
Link REIT (Hong Kong)
Zaha Hadid Architects (UK)
Barbican (UK)
Boots (UK)
Champney’s Health Spa (UK)
Elton John Aids foundation (UK)
Green & Blacks – Mondelez (UK)
Gucci (UK)
Pimm’s – Diageo group (UK)
Smirnoff – Diageo group (UK)
Starwood Hotels (UK/USA)
Plenish (UK)
BIBLIOTHÈQUE (July ‘06 ➝ Aug ‘12)
Bibliothèque is an independent AGI accredited and multi-award winning design consultancy based in London. Reporting direct to partners Mason Wells, Tim Beard and Jonathan Jeffrey – I was their first employee. The business grew and I went on the journey with it – observing their conceptually driven approach and fastidious care and craft to every detail which I have carried through the rest of my career.
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Role
Senior Designer
Selected Clients
Adidas (UK)
Allude Cashmere (Germany)
British Council (UK)
Capco (Capital & Counties) (UK)
D&AD (UK)
Design Council (UK)
Design Museum (UK)
Electrolux (UK)
Google (UK)
Laurence King (UK)
Nike (USA)
Science Museum (UK)
Tate (UK)
V&A (UK)
Vitra (UK)
Vitsoe (UK)
Virgin Atlantic (UK)
ABOUT
I am a multi-disciplinary creative director, designer and art director with over 15 years of industry experience, practising in London.
I have had the good fortune to build brands with inspirational entrepreneurs and passionate marketeers, developed design experiences for revered companies and institutions and activated ideas with the most progressive leaders, throughout the world.
In turn I've conceived creative businesses and built design departments. I've nurtured talents and led teams with decisiveness, clarity and above all sincerity.
I relentlessly pursue the very best possible outcome on all projects, with any client whether start-up entrepreneur or global marketing director. I have always sought to balance insight (the head) with imagination (the heart). I believe you are only as good as your last project. I believe that every detail matters.